Berkeley Haas MBA · AI for Business

Travis
Fraser

Cross-functional leader with 15+ years in sales, operations, and analytics. Fluent in data, strategy, and people. Currently at Haas, focused on AI, product, and what's next.

Travis Fraser
About
Who I am

I'm a Berkeley Haas MBA candidate (AI for Business, 2025–2027), a former TA for the Data & Decisions course, and currently a Graduate Student Instructor in Microeconomics at UC Berkeley, where I built Rubrica — a privacy-first Flask web app that anonymizes student exams with random IDs, uses Claude's vision AI to grade against a rubric, and maps results back to student names locally.

My career spans 15+ years across B2B sales, operations, process consulting, and analytics, from founding employee at a startup to managing a $4.5M regional market. I'm skilled in Python, Salesforce, AI tools, and Excel automation, and I thrive at the intersection of technology and business strategy.

Outside of work: avid cyclist (16,000+ miles, mountain bike racer), intermediate Japanese speaker who has lived in Japan, and a proud member of the Eastern Pequot Tribal Nation.

🎓
MBA, AI for Business, Haas
UC Berkeley · Aug 2025 – May 2027
👨‍🏫
Graduate Student Instructor
Microeconomics · UC Berkeley
🏅
UC Berkeley BA
Global Studies & Economics · Graduated with Distinction
Education
Academic background
🎓
MBA, AI for Business
UC Berkeley, Haas School of Business
Aug 2025 – May 2027
Focused on AI, product management, and operations.
📘
BA, Global Studies & Economics
University of California, Berkeley
Aug 2022 – May 2024
3.92 GPA · Graduated with Distinction in General Scholarship
🇯🇵
UCEAP Study Abroad, Political Economy
Meiji Gakuin University, Japan
Sep 2023 – Jan 2024
Studied political economy while living in Japan for 4 months.
🈶
AA, Japanese
Saddleback College
Jan 2021 – May 2025
Completed coursework in Japanese language and culture.
🎨
AA, Fine Arts & Humanities
Saddleback College
Aug 2020 – May 2022
Dean's List for final 3 semesters. Coursework in film, art, and graphic design.
Skills & Tools
What I work with
Technical
Claude Code Python AI & Machine Learning Data Analysis Salesforce Prompt Engineering SQL Excel / VBA Automation n8n (Workflow Automation) Google Analytics KPI Dashboard Design
Business
Product Management Process Improvement Customer Success Cross-functional Leadership Strategic Consulting Revenue Growth ERP Implementation Account Management
Certifications
AI & Machine Learning Generative AI for Business Leaders SQL Essential Training
Languages
English (Native) Japanese (Limited Working) Spanish (Limited Working)
Interests
What I'm excited about
🤖
Artificial Intelligence
How AI is transforming products, workflows, and entire industries. Certified in AI/ML and Generative AI for business.
📱
Product Management
Defining what to build, why, and for whom, and leading cross-functional teams to ship it.
⚙️
Operations
Designing systems and processes that scale. From ERP migrations to KPI dashboards built from scratch.
📊
Data & Analytics
Finding the signal in noise and driving action. Former TA for Data & Decisions at UC Berkeley Haas.
🇯🇵
Japan & Language
Visited many times, lived for 4+ months at Meiji Gakuin University. Earned an AA in Japanese. Fascinated by all things Japan.
🚵
Cycling & the Outdoors
16,000+ miles, 2M+ feet climbed. Raced XC, Enduro, and Downhill MTB. Also passionate about hiking and trail running.
Background
Where I've been
Graduate Student Instructor — UC Berkeley Haas
Present · Microeconomics
Lead instruction for Microeconomics at UC Berkeley, supporting student learning and working closely with faculty to deliver course material. Also built Rubrica.
Teaching Assistant, Data & Decisions — UC Berkeley Haas
Jul 2024 – Aug 2025 · UC Berkeley Haas
Built AI-assisted grading workflows and custom Excel rubrics that cut feedback turnaround by ~70%. Developed Python notebooks and prompt-engineered AI tools to aggregate survey feedback at scale.
Business Process Consultant — Independent
Dec 2020 – Feb 2021 · Orange County, CA
Mapped legacy workflows and inventories for a $2M elastomer distributor, then led an ERP migration and change plan. Authored AS/ISO-compliant customer service and sales SOPs, improving audit readiness and order entry processing times.
Regional Sales Manager — The Flexitallic Group
Mar 2018 – Aug 2020 · California
Owned the full California market for a $250M+ industrial leader. Grew territory from $3.6M to $4.5M+ in under 2 years. Implemented and customized Salesforce, built pipeline/forecast reporting, and secured a $3M contract in a non-traditional sector.
Customer Success, Operations & Marketing Manager — Hercules OEM
Jun 2015 – Feb 2018 · Lake Forest, CA
Built a "units of workload" account distribution algorithm and live KPI dashboard. Led the company's first marketing function and full-funnel rebrand, supporting $700K in new-account sales. Co-led the California branch for ~6 months and kept a team of 7–9 reps at 100%+ to quota.
Buyer, Export — JAE Electronics
Oct 2007 – Nov 2010 · Irvine, CA
Managed $7M in Japanese aerospace accounts (JAXA, Japanese Ministry of Defense). Redesigned RFQ-to-order workflows in Excel, increasing productivity by 300%. Received the 2009 Excellence in Service Award.
Founding Purchasing Manager — Rice Integration
Aug 2002 – Aug 2007 · Anaheim, CA
Employee #5 at a networking hardware startup. Built purchasing, shipping, and inventory management from scratch. Drove 15–24% profit growth through supplier negotiations and a new sales quotation tool.

Let's connect

Whether you want to talk tech, strategy, AI, or ideas, I'm always happy to chat. Find me on socials or drop me a line.